Advertising Program
Winkler Inc. hosts two
advertising groups, ShopWorth and ValuMart, designed to use the buying
power of the stores as a group to obtain the best possible deals.
The
ShopWorth Ad Group provides a weekly 4 page full-color broadsheet designed for
larger stores (weekly sales of $40,000 plus).
The ValuMart Ad Group provides a 4
page tabloid designed for smaller stores (weekly sales of $20,000 to
$40,000).
Numerous services
include:
 |
Advertising Monies from
vendors rebated to customers monthly |
|
Customized Ad changes at no
charge |
|
T.O.P. (Temporary Offered
Price) - four week temporary price reductions, signage
included |
|
Winkler Rewards - offers
display allowance to wholesalers on bi-weekly basis |
|
Group Participation in
Winker Fall and Spring Trade Show |
|
Special Events throughout
the year: six page ads, one-day sales, private label ads,
etc |
